Greystar Unveils Momento in Hayes
London, 25 June 2025 – Greystar, a global leader in rental housing, has officially launched Momento Hayes, its latest residential community designed for today’s flexible, design-conscious renter. Located on the site of the historic Crown Trading Estate, the development introduces a new lifestyle-focused rental concept to West London, with a strong emphasis on convenience, community and placemaking.
Just minutes from Hayes & Harlington station and with seamless access to Heathrow, Paddington, and the Elizabeth Line, Momento Hayes offers 318 pet-friendly apartments that can come fully furnished or unfurnished with superfast WiFi and flexible lease terms – ideal for modern Londoners seeking freedom without compromise.
Introducing Momento by Greystar: A New Brand for a New Way of Living
Momento is Greystar’s new rental housing brand for Europe, created for residents who value flexibility, simplicity and beautifully designed homes. As living patterns evolve and expectations rise, Momento offers a new way to rent with move-in-ready apartments, friction-free leasing, premium amenities and a people-first ethos in urban locations.
The brand is making its debut in Hayes, London, and is set to expand to additional cities across Europe with Vienna opening at the beginning of September followed by Berlin. Each location is shaped around the same core principles – quality, community and ease – with interiors tailored for local context and to serve the lifestyle needs of potential residents.
Elevated Design. Everyday Comfort.
At the heart of Momento Hayes is a suite of beautifully curated shared spaces that reflect Greystar’s commitment to high-quality design and livability. The interiors designed by TiggColl are a refined blend of natural textures, soft curves and earthy tones, offering residents spaces to work, relax and connect.
A sculptural staircase forms the centrepiece of a double-height lounge, surrounded by tactile terracotta flooring, bespoke oak shelving and handcrafted finishes. Above, pendant lighting in sculptural glass offers a soft glow across mezzanine co-working spaces, while below, gallery walls celebrate local makers and artists.
Residents can unwind in lounges layered with velvet and boucle furnishings, host in a richly toned private dining room, get creative in the music room, or enjoy wellness amenities including a yoga studio and pet spa. Every detail – from the checkerboard tables to the curved reading nooks – has been designed to feel both home-like and high-end.
Lauren Gilling, design director, Greystar, said: “Our design ambition was to create spaces that feel immediately comfortable but are also visually distinctive. We’ve layered colour, light and texture in a way that feels natural and inspiring – where someone can move in on day one and feel completely at home.”
David Tigg, founding director, TiggColl said: “We’re incredibly pleased to have had the opportunity to bring our design vision to Momento Hayes. We relished the opportunity to get to know the local area, which we found to be rich in inspiration that we translated into comfortable, modern, light filled amenity spaces for this dynamic community.”
A Vision for Regeneration and Community
Momento Hayes sits on the former Crown Trading Estate – an industrial site reimagined by Greystar and HTA Design as a dynamic residential destination. With additional development phases planned, the project reflects Greystar’s broader commitment to regeneration, sustainability and long-term community value in Greater London.
Tom Lord, director - UK Multifamily Operations, Greystar, said: “Momento Hayes is more than a place to live – it’s an invitation to experience renting differently. By combining flexible living with thoughtfully designed communal spaces, we’re giving residents the tools to live well on their own terms while contributing to the area’s renewal.”
Now Leasing – With Exclusive Launch Offer: 8 Weeks Rent Free
Momento Hayes is now leasing, with monthly rents starting from £1,300. Tours can be booked online at www.momentoliving.com.