Student Roost Appoints New Managing Director

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London, 17 January 2024 – Student Roost, one of the UK’s largest purpose-built student accommodation (“PBSA”) providers, has announced the appointment of Ashling Fox as Managing Director. Ashling will oversee the Student Roost management team and work closely with Greystar to deliver the business’s growth agenda by creating an optimised platform through asset and operational enhancements.

Ashling joins from Bromford Housing where she was Chief Customer Officer responsible for building safety and business transformation functions for Bromford’s 46,000 homes and more than 100,000 customers. She brings more than 20 years of experience in the housing and financial services sectors, delivering change projects across network operations, IT, customer service and business partnerships to deliver service improvements and new strategic propositions. 

Ashling Fox said: “Student Roost is a trusted brand for student experience, and I look forward to working with the Greystar team to deliver our growth plans to help address the student housing shortage. Student Roost sets out to provide students with their home away from home, so we put their health and well-being at the heart of our professionally managed accommodation.”

Bella Peacock, Senior Managing Director of Asset Execution – Europe, Greystar, said: “As we look to Student Roost’s next phase of growth, the business will benefit from Ashling’s experience and the insights she has acquired across her career. We look forward to working with Ashling, the Student Roost team and our partner GIC to create places across the length and breadth of the UK that Student Roost’s community of residents are proud to call home.”

Ashling holds a Bachelor of Arts in Law & Spanish from Bristol UWE and an Executive MBA from Henley Business School. 

Student Roost was acquired by GIC and Greystar in December 2022 and comprises more than 26,000 beds covering key UK student cities. The venture leverages the collective expertise of Greystar and GIC in the living sectors and Student Roost’s local operational knowledge. 

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About Student Roost
Student Roost is owned by a joint venture partnership between Greystar, a global leader in the investment, development, and management of high-quality rental housing; and GIC, a global institutional investor. 

Student Roost joined Greystar’s family of student accommodation brands in the same year it celebrated double success at the 2022 Property Week Student Accommodation Awards. As one of the largest student accommodation providers in the UK, Student Roost’s portfolio of 50-plus properties across 21 cities further enhances Greystar’s real estate portfolio of student and multifamily brands. To learn more, visit

About Greystar
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $280 billion of real estate in 241 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 822,100 units/beds globally, and has a robust institutional investment management platform comprised of more than $75 billion of assets under management, including over $32 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit
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